It's Fall! And we all know what that means... time to update your website to prepare for the holidays!
It may seem a little early, but you'll want to get a jump on this now. That way, changes have enough time to propagate in Google's index and you'll get the SEO bump you need to drive organic traffic to your site during peak holiday shopping time.
Also, from a practical perspective, it is great to start on this before you get busy with all that the holiday season entails. Here are some ways to update your website in advance of the holidays:
1. Include gifting ideas in your product descriptions
For example, if you sell scarves, let's make sure that your product descriptions include words like “great Christmas gift for Mom”. This is important from an SEO perspective (people may not commonly search for “scarf” unless they know they need one, but lots of people WILL search “gift for mom”). Plus, it never hurts to plant ideas for shoppers already on your site, who are interested in your product and just need a reason to make that purchase.
For a service industry, this may be as simple as reminding customers to be ready for the holidays (e.g. “look your best for the holidays!” for a hair salon or “finish that home improvement project before Christmas” for a construction company).