7. The design is not cohesive
Put your best foot forward. If you've added new pages or products in a piecemeal fashion over time, it can start to be apparent. If your design is not cohesive, it's time to pull in the professionals.
8. The design no longer reflects your branding
Everything you put out to the public is a representation of your brand and should match with your brand identity.
9. The site looks old or unattractive
Believe it or not, there are trends in website development, just like fashion. Websites made in the 90s or early 2000s have an obviously different style to those created more recently. Out of date styles are a turn off and risk high bounce rate.
10. You have low or no rankings in search results
If you initially didn't build your site with SEO in mind, you can work with a professional (like us!) to improve your SEO or even start from scratch with a website entirely designed around SEO. Your website is free marketing, so if it isn't optimized for search, it should be.
11. Your customer conversion rate is low
We can use analytics to understand where attrition happens and help optimize workflows and keywords for higher conversion.
12. It has been 3 years or more since you've updated your website
It's good practice to update your website every few months or at least every few years with new products, services, hours, team members, photos, etc. If you aren't sure what to update, we're happy to help with a website audit to get you started.