Mobile First website design is absolutely the way of the future. You can read all of our thoughts on mobile-first design and why we use it here
To make this a bit more tangible, here are eight tips for Mobile First Website Design. In particular, we highlight elements that are *different* than what one might do for Mobile Friendly (aka computer-first) design.
1. Ensure E-Commerce check out experience is seamless on mobile
Include plugins for apple pay, paypal, and/or venmo to reduce friction at check out. You want to avoid any reason for the user to stop the check out process on their phone - needing to find a computer to check out is a huge risk to losing customers. Similarly, be intentional about the check out workflow - if there are places to simplify and reduce clicks, do so.
2. Use less white space
The field of view is really small on a phone, so the amount of white space that feels intuitive to the user is much less on mobile than it is on a desktop. The user may only see a photo and a few sentences, or perhaps a few short bullets. We aim to use enough white space so that the elements aren't crowded, but not so much that the website feels very long (or empty) and the user must scroll for a long time to reach the content.