4 things you need to know about search engine optimization (SEO)

Rachel Wing
May 3, 2021
Website SEO is really important so that the maximal number of people can find your website. This, in turn, leads to more sales.

Let's dig in to understand why everyone's always talking about SEO.
1. Google isn't aware of every existing website
Search engines like Google maintain a list of websites. This way when someone performs a search Google can show you the most applicable results. But just because you make a website doesn't mean it is automatically on Google's list. That's why SEO is so important! You want to optimize your website so that it's easier for search engines like Google to find it.

2. Google uses software to find new websites
Google runs software that searches for websites to add to its list. This is called "indexing." Since this is an automated process websites, that are difficult for their software to find or are hard to understand, won't be added to Google's list.

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3. SEO helps teach Google about your site
When Google discovers a new site, it also tries to learn that site's content. Optimizing your website for this process is called SEO. The more Google knows about your site, the higher it shows up in search results. So not only does Google need to know that your website exists, it also needs to know what your website is about. Leveraging keywords thoughtfully will help your website show up in the right search results.

4. SEO strategies can go a long way
Your developer can use SEO strategies like a sitemap, title, meta tags, headings, and an organized file structure. Most of this takes place behind the scenes. It's important to work with a developer who will use SEO to make your site easier to find. This, in turn, will generate more leads, and ultimately more customers and sales.