5 ways to showcase your expertise on your website
Rachel Wing
January 26, 2021
One of the questions we are asked most frequently is, "What should I put on my about page?"
Your about page tells the story of who you are and why you are in business. It also tells potential clients why they should hire you or buy your products. There are tons of ways to highlight your expertise and high-quality products. Here are a few of our favorites:
Awards also show how you stack up against your competitors and provide validation of your skills.
This is a qualiitative measure that separates you from the crowd. This is one of the best areas to focus on when you're just starting out and don't have stats to share.
Your about page tells the story of who you are and why you are in business. It also tells potential clients why they should hire you or buy your products. There are tons of ways to highlight your expertise and high-quality products. Here are a few of our favorites:
1. List your degrees, awards, and accolades.
This is a great way to show your formal training and experience.Awards also show how you stack up against your competitors and provide validation of your skills.
2. Share some stats
Tell us how many customers you have in a month, how many articles you wrote last year, etc. This is a quantitative measure of your success. The best part is, you decide which metrics to highlight, so pick stats where you shine.3. Describe your passions
Tell us your favorite part of the job, why you started your business, etc.This is a qualiitative measure that separates you from the crowd. This is one of the best areas to focus on when you're just starting out and don't have stats to share.
4. List your partners, sponsors, or clients
If you've worked with well-known brands, let everyone know - it's ok to humble brag!This adds a form of legitimacy that helps future clients feel comfortable choosing you.
5. Provide testimonials from customers
Testimonials provide a full picture of the experience that a cutomer has when working with you and the high quality of your products.A glowing review from someone relatable can make all the difference.
What a great way to squeeze in some extra keywords for SEO.